Husband and wife team, Alex and Angela Perry, founded the Cupcake Bakery in 2006. "We had a passion for desserts and a drive for business so we left our careers and started selling cupcakes at markets.
From there we opend our first store in 2007 and have been workign on building our company and brand ever since.
We invited other like minded people to join us through franchising and today our network of stores are found throughout Melbourne, Sydney and Brisbane.
Our vision is to be the premier treat destination in Australia and we achieve this by ensuring we sell fresh product, we have friendly and helpful service and our stores are fun and inviting."